'A Foundation For' campaign launched

Wed 14th October 2020

We at the Rangers Charity Foundation are delighted to announce the launch of a new communications campaign, ‘A Foundation For’.

‘A Foundation For’ reshapes the charity’s pillars and brings them to life across all digitals channels, helping to better communicate our varied work with fans and wider audiences.

As part of the campaign, seven pillars have been developed and given a bespoke identity under the ‘A Foundation For’ umbrella. These include:

 

  • A Foundation For Potential

Offering life changing opportunities in education and pathways towards employment.  

  • A Foundation For Healthy Lives

Supporting adults and children to improve their health and wellbeing.

  • A Foundation For Everyone and Anyone

Championing diversity and inclusion for all. 

  • A Foundation For A Better World

Building powerful partnerships across Glasgow, Scotland and the world.

  • A Foundation For Our Local Community

Being a good neighbour by supporting and working with local people.  

  • A Foundation For Dreams  

Making Dreams come true for those who need it most. 

  • A Foundation For Giving

Enabling others to support causes and people close to their hearts.

 

All areas of the Foundation’s work can now be celebrated under one of these identities, which will be used across all our communications activity to tell more meaningful stories which better resonate with our audiences.

To kick-start the ‘A Foundation For’ campaign and highlight the seven pillars, we have launched an introductory video which you can watch below.

‘A Foundation For You’, has also been developed as an all-encompassing eighth identity, which will be used for fan engagement purposes and when telling personal stories.

Rangers Charity Foundation’s Senior Communications Executive, said: “The Foundation creates an updated strategy across all areas every three seasons, which provided us with a perfect opportunity to review our communications style.

“Following a robust analysis, which included focus groups with fans in early 2020, it became clear that some areas of our work were not as well known by our audiences as we would like. 

“We are therefore delighted to be bringing our new pillars to life via the A Foundation For campaign, and hope that it will enable our supporters to really resonate with the amazing work the team delivers.

“All eight ‘A Foundation For’ identities are supported by a bespoke logo and colour scheme, which will be used in everything from social media templates, to video campaigns and presentations.  

“A Foundation For follows on from the creation of an updated brand guidelines document, including a modernised Rangers Charity Foundation logo, so we really are now unified in terms of marketing, and look forward to delivering powerful communications for many seasons to come.”

‘A Foundation For’ is now live across the Foundation’s website and social media pages.